Support our Fundraising Campaign

These days, everyone is talking about the explosion of plant-based foods, so it’s a very exciting time for our industry. In addition to our important policy work, our staff has been working hard to expand our partnerships with retailers, food service operators, and distributors. And we need more resources to fully realize our potential. To succeed and see continued industry growth, we are launching a $200,000 Fall in Love with Plant Based fundraising campaign.

Why Donate

Please consider donating to PBFA beyond your membership dues or current donation. You may not realize that we operate two separate, but overlapping organizations:

  • The Plant Based Foods Association is a 501(c)(6), non-profit organization, so our members have voting rights and to allow us to lobby. Membership dues make up most of the funding for PBFA.
  • The PBFA Research and Education Fund is a 501(c)(3) non-profit organization and donations to “The Fund” are tax-deductible. This furthers our retail and food service partnerships. While some of our member dues support this work, most of the C-3 funding comes from individual donors and foundations. That’s where you come in.

Our Impact

PBFA’s outreach efforts have already resulted in tangible successes. In retail, we have been working in depth with Kroger, Save Mart, Hannaford (part of Ahold), and Albertson’s, by conducting educational sessions, sharing our custom data, and supporting retailer marketing efforts. Many additional major retailers have reached out to PBFA requesting our expertise. Here are a few specific examples of our success so far:

Kroger Research Project

PBFA and Kroger, the largest retailer in the nation, announced a joint plant-based meat research project. The 60 test stores will feature a plant-based meat set within the conventional meat department to determine the impact on customer engagement and purchasing behavior.

Lucky Supermarkets Campaign

PBFA partnered with Lucky, a retail chain with 70 stores located throughout Northern California, for a first-of-its-kind marketing campaign. The campaign was aimed at educating shoppers about the wide-variety of plant-based foods available in Lucky stores and 20 PBFA members participated.

The Power Plant

With the recent launch of our grab-n-go concept for food service, The Power Plant, several colleges are considering our program including a large university in California. Our goal is to help propel our members’ foods into foodservice outlets especially in large institutions.

What Retailers are Saying About Us

“PBFA and its members have been key partners, bringing insightful data, creative ideas, and follow through, right down to store level.”

“I have received a lot of good feedback from the presentation; it’s clear the attendees got a lot out of it and more importantly it is elevating the conversation.”

“We have a great partnership with PBFA and have found them to be very helpful. PBFA’s Julie Emmett met with our management team and as a result of her visit, we have expanded our shelf sets for plant-based foods.”

Our goal is to raise $200,000 by the end of the year.

Our time is now, and we do not want to walk away from opportunities that will help the industry. We have an immediate need to fill a minimum of two positions to assist in our retail and food service departments. Our plan is to expand our staffing to execute our programs.

You can donate below or mail a check made out to “PBFA Research and Education Fund” to:

Plant Based Foods Association
4 Embarcadero Center, Suite 1400
San Francisco, CA 94111

If you would like to learn more about this campaign, or have ideas on other ways to help, please contact:

To learn more about our work, check out our website here.

Thank you for being in our incredible community!
Let’s do this, together!